Are You Heading in a New Direction in Your Business?
If you’re finding yourself rapidly scaling, changing owners or leaders, or pivoting, AND you are leading a business that has revenue more than $7-10M, you and your leadership team will need a whole new set of personal and tactical
skills to succeed in the next phase.
Companies going through rapid change need the leadership
to match.
Get ahead of the pack using
the The Forged Business and our Trail Markers to transition your business.
Did you know that when most business leaders talk about scaling a business, they really think about the tactics of growth like marketing, structure, people, finances… and all of these are good and right to focus on.
But what about you and your leadership team?
In my 25+ years of business marketing, growth and scale, across 6 continents, there seems to be one consistent challenge to the ultimate success of the business – the owner / primary leader.
The Forged Leader Comes Into Your Business
We have built Leading Transition to focus on the people like you who are leading businesses through times of transition.
So whether you are starting out, rapidly scaling, changing owners, changing leaders or pivoting your business – you need to be ready to lead this transition and you will need an outstanding strategy to get there.
Coach You and Your Key Leaders – Coach Your Strategy
Leading Transition
Leading Transition is a monthly coaching program that targets key leaders one to one in a business and also provides a space for next level leaders to engage in strategy and leadership development.
The key takeaway is that success comes from great leadership, so you need to lead yourself, and your team well before you can build a great business.
We come into your busines in a combination of face to face and online sessions to help you and your leaders really develop your business.
Typical Program
- Kick off session on site with key leaders – decide what is neeeded to build out the business strategy and tactics
- Monthly online coaching of key leaders
- Monthly group coaching of next level leaders
- Quarterly onsite visits to do onsite leadership development and conduct quarterly business reviews.
The Trail Markers
The Trail Markers is a framework we overlay into every business to ensure it is hitting the highlights to be successful. We are not a replacement for your accountability or business management systems, simply an overlay to make sure you are getting it done.
- Purpose
- Strategy
- People
- Communication
- Repeatable Processes
For more about the Trail Marker click here.
Onsite and Online – Just For
Your Business
1
Monthly Sessions
Key Leader 121
Up to two leaders get access to one to one coaching on a regular basis.
2
Monthly Group Session
Next Level Leadership
Group coaching, mentoring and training for your next layer of leadership who will be critical in the transition.
3
Monthly / Quarterly
Strategy Coaching
Each month we will check in on your strategy to see you and your team are on track for success. Quarterly we will come to site for a multi day strategy and team building time.
How We Do It
Our Values
Intentional Connections
Forge meaningful connections with the essence of reciprocity, where every exchange enriches both giver and receiver.
Passion That Wont Be Silent
We are here for you but wont sit idly by if we see something holding you or your business back.
A Set Apart Experience
The whole package adds up to what we call a “set apart” experience for your family, your team and your customers.
Protecting The Family
More than family first, we protect our families, we fight for them, we wont compromise for our families.
What You Can Expect
Meaningful Insights
We are a chef / business coach combination. We understand your business inside and out and bring decades of experience to your game.
Challenging Authenticity
We get real fast! We are famous for it. We bring our authentic selves to the game so you will be comfortable to do likewise.
Great Conversations
Ultimately this is about you and your team. Relationships matter, what’s really going on in your world matters. We are here to listen.
Meet The Team
Meet William and Jonathan (Jono)
Executive Chef and Coach William Walker and International Business Coach Jonathan Brake combine their coaching and business talents to bring a great experience to owners and leaders.
William Walker
Chef / Leadership Coach
William is an experienced operator and chef with over thirty years of experience.
Driven by a clear vision and mission he takes pride in providing the best service, food, and experience possible. William is a former Marine and has over 30 years of leadership experience in the hospitality industry.
He has served in roles that have given him the skills needed for a variety of hospitality operations, from strategic planning, project management and day to day operations. In addition, William has been a key stakeholder in the design and building of several multi-million-dollar food halls and national brands. He has been recognized for his extraordinary commitment to excellence and his desire to continue to grow and stay on the cutting edge within the hospitality community.
He has led, coached, and built teams that had to work together in high-stress environments, giving him a unique understanding of what it takes to bring together individuals to focus on one common cause and mission as well as challenge them to identify what areas they want to grow in.
William and Stacey have three sons, live in Auburn, Alabama.
William is an avid adventurer, from running spartan races, surfing, backpacking in the Rockies and everything in between.
Jonathan Brake (Jono)
Entrepreneur / Leadership Coach
Jonathan Brake is an experienced coach, strategist and business leader with over two decades experience in business covering six continents.
Jonathan understands business and relationships like no other, from marketing to team communication to business leadership to customer experience. He has a keen interest in how businesses and people function and interact. Jono has seen it all from solo start ups to multi $bn companies and everything in between.
He is also well versed in DISC, a Certified Predictive Index Practitioner, and many other people focused tools.
Jono holds a Master of Advertising and PR, a Bachelor of Arts in Sociology and Political Science as well as formal coaching credits recognized by the International Coaching Federation.
Jonathan is an Australian living in Western North Carolina with his wife, son (High School Junion) and a daughter in college.
His passions outside of busieness center around the mountains hiking and mountain bike riding as well as rugby and travelling the world.