Master Business Leadership With Tailored Group Coaching

Did you know that leading a small to medium business successfully, especially if you are  scaling, changing owners or leaders, or pivoting, takes strong personal leadership paired with an outstanding strategy? The Forged Business focuses on you the leader and your business on adjacent tracks to help get you where you need to be. 

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The Forged Leader Will Help You Lead Your Business Well.

Get ahead of the pack joining The Forged Leader Business Coaching capped client program, and the Trail Markers™ in your business.

Did you know that when most business leaders talk about leading and growing a business, they really think about the tactics of growth like marketing, structure, people, finances…  and all of these are good and right to focus on.

BUT WHAT ABOUT YOU?

The owner / leader of the business? 

In my 25+ years of business leadership mentoring, marketing, growth and scale there seems to be one consistent challenge to the ultimate success of the business – the capacity of the owner / primary leader.

You an OUTSTANDING LEADER – Your business an OUTSTANDING BUSINESS… The Forged Business gives you both!

We have built The Forged Business to focus on business leaders like you, who are leading businesses especially in these times of transition. 

Our capped small group coaching cohorts are dual track designed to focus on your the leader in one session and your business in the adjacent session each month, meeting twice per month online. 

So whether you are starting out, rapidly scaling, changing owners, changing leaders or pivoting your business – or you just want to run your business better – you need to be ready to lead and you will need an outstanding strategy to get there. 

What is The Forged Business?

The Trail Markers

The Forged Business is a monthly group coaching program that targets individual owners first and their business second. The key takeaway is that success comes from great leadership, so you need to lead yourself, and your team well before you can build a great business.

Each month there are two 90 minute coaching sessions, one targeted at you, the individual business owner / leader, and the second geared more towards the strategy and tactics of leading your business well.

Group coaching clients also get access to the Forged Mentor Program (when launched)  webinars and message boards to gain additional insights and broaden their networks. 

All sessions are framed using our proprietary Trail Marker™ framework.

The Trail Markers™

The Trail Markers are a proprietary framework we use to organize our client’s personal and busienss journeys. 

1 – Purpose

2 – Strategy

3 – People

4 – Communication

5 – Repeatable Processes

What To Expect. 

1

Monthly Session One

YOU THE LEADER

In this group coaching session we unpack the Trail Markers™ and  how it impacts your personal leadership journey, feeding into Session Two. 

2

Monthly Session Two

YOUR BUSINESS

In this group coaching session we unpack the Trail Markers™ in light of your business strategy and the challenges being faced there.

3

Personal Coaching Session

ONE to ONE

The Forged Leader Coaches will be available for one additional one to one per month PLUS via our group mentoring message boards. 

4

Additional Content and Community

LEARN / CONNECT

The Forged Business participants will also get access to everything the Forged Mentoring Clients do including monthly webinars, chat communities and more. 

Simple Monthly Pricing

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Breaking Free from Isolation: You’re Not Alone in Business

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Why Great Strategies Fail Part 2 – And What You Can Do About It.

Forging a Successful Execution Between The leader and Their Strategy This realization led to the creation of The Forged Mentor coaching and mentoring community.  We understood that giving someone a...

Why Great Strategies Fail Part 1 – The Human Element We’ve Been Missing

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I made it about 80% of the way up Black Elk Peak in the Black Hills of South Dakota. Unfortunately, I did not make it to the top - you see 12 months ago I experienced a serious vertigo incident, and...

Jono On Youtube

How We Do It

Our Values

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Intentional Connections

Forge meaningful connections with the essence of reciprocity, where every exchange enriches both giver and receiver. 

Passion That Wont Be Silent

We are here for you but wont sit idly by if we see something holding you or your business back.

A Set Apart Experience

The whole package adds up to what we call a “set apart” experience for your family, your  team and your customers.

Protecting The Family

More than family first, we protect our families, we fight for them, we wont compromise for our families. 

What You Can Expect

Meaningful Insights

We are a chef / business coach combination. We understand your business inside and out and bring decades of experience to your game. 

Challenging Authenticity

We get real fast! We are famous for it. We bring our authentic selves to the game so you will be comfortable to do likewise. 

Great Conversations

Ultimately this is about you and your team. Relationships matter, what’s really going on in your world matters. We are here to listen. 

Meet The Team

Meet Jonathan (Jono) and William

International Business Coach Jonathan (Jono) Brake and Executive Chef and Coach William Walker combine their coaching and business talents to bring a great experience to owners and leaders.

William Walker

Chef / Leadership Coach

William is an experienced operator and chef with over thirty years of experience.

Driven by a clear vision and mission he takes pride in providing the best service, food, and experience possible. William is a former Marine and has over 30 years of leadership experience in the hospitality industry.

He has served in roles that have given him the skills needed for a variety of hospitality operations, from strategic planning, project management and day to day operations. In addition, William has been a key stakeholder in the design and building of several multi-million-dollar food halls and national brands. He has been recognized for his extraordinary commitment to excellence and his desire to continue to grow and stay on the cutting edge within the hospitality community.

He has led, coached, and built teams that had to work together in high-stress environments, giving him a unique understanding of what it takes to bring together individuals to focus on one common cause and mission as well as challenge them to identify what areas they want to grow in.

William and Stacey have three sons, live in Auburn, Alabama.

William is an avid adventurer, from running spartan races, surfing, backpacking in the Rockies and everything in between.

Jonathan Brake (Jono)

Entrepreneur / Leadership Coach / Mentor

Jonathan Brake is an experienced coach, strategist and business leader with over two decades experience in business covering six continents.

Jonathan understands business and relationships like no other, from marketing to team communication to business leadership to customer experience. He has a keen interest in how businesses and people function and interact. Jono has seen it all from solo start ups to multi $bn companies and everything in between.

He is also well versed in DISC, a Certified Predictive Index Practitioner, and many other people focused tools.

Jonathan holds a Master of Advertising and PR, a Bachelor of Arts in Sociology and Political Science as well as formal coaching credits recognized by the International Coaching Federation.

Jonathan is an Australian living in Western North Carolina with his wife, son (High School Senior) and a daughter (College Senior).

His passions outside of busieness center around the mountains hiking and mountain bike riding as well as rugby and travelling the world.