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Purpose as a Compass: Rethinking Critical Business Decisions

Purpose as a Compass: Rethinking Critical Business Decisions

by Jonathan Brake | Dec 9, 2024 | Purpose, Strategy, The Trail Markers, Thoughts From The Trails

Purpose is more than just a big picture idea it is essential to making even some of the most mundane decisions.   Remember, at The Forged Leader we see purpose as defined by “who am I supposed to serve”?  Here’s the thing about purpose—it’s not a straight...
Why Does My Purpose Even Matter?

Why Does My Purpose Even Matter?

by Jonathan Brake | Oct 25, 2024 | Purpose, Strategy, The Five Markers, The Trail Markers, Thoughts From The Trails

I made it about 80% of the way up Black Elk Peak in the Black Hills of South Dakota. Unfortunately, I did not make it to the top – you see 12 months ago I experienced a serious vertigo incident, and it turned out that altitude is no longer my friend. So rather...
Discovering the Purpose of Your Business: Who Are You Supposed To Be Serving?

Discovering the Purpose of Your Business: Who Are You Supposed To Be Serving?

by Jonathan Brake | Aug 5, 2024 | Purpose, Strategy, The Five Markers

The Power of Purpose: Transforming Your Business Vision Understanding and defining the purpose of your business is crucial. A clear purpose not only provides strategic direction but also aligns your team’s efforts toward a common goal. Successful businesses...
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