Why Does My Purpose Even Matter?

by Jonathan Brake | Oct 25, 2024 | Purpose, Strategy, The Five Markers, The Trail Markers, Thoughts From The Trails

I made it about 80% of the way up Black Elk Peak in the Black Hills of South Dakota. Unfortunately, I did not make it to the top – you see 12 months ago I experienced a serious vertigo incident, and it turned out that altitude is no longer my friend. So rather...

Discovering the Purpose of Your Business: Who Are You Supposed To Be Serving?

by Jonathan Brake | Aug 5, 2024 | Purpose, Strategy, The Five Markers

The Power of Purpose: Transforming Your Business Vision Understanding and defining the purpose of your business is crucial. A clear purpose not only provides strategic direction but also aligns your team’s efforts toward a common goal. Successful businesses...

Don’t Cut The Trail – There Are No Good Short Cuts In Business

by Jonathan Brake | Jul 4, 2024 | Strategy, The Five Markers, Thoughts From The Trails

There are no good short cuts in business strategy.  Thoughts From The Trails – July 4 2024. The warning signs were on every significant switch back – and the evidence was there that it was needed. People cutting the trail to save a few feet.  Granted the...

Which Trail Marker Do You Need to Focus On Right Now?

by Jonathan Brake | Jun 26, 2024 | 60 Second Question, Strategy, The Five Markers

Which Trail Marker Needs Your Focus Right Now? 60 Second Question – June 26 2024. At The Forged Leader we’ve developed the “trail markers” framework to help guide you and your business on your leadership journey.  As I go on a scenic hike, or...

The Three Essentials In Hiring The Right People

by Jonathan Brake | Apr 3, 2023 | People, Strategy, The Five Markers

Three Essentials In Hiring The Right People Attitude, aptitude, and skill are three key factors that employers consider when hiring people. Each of these factors plays an important role in determining an individual’s ability to perform the job effectively and...