Myth Check: A Great Product Sells Itself

by Jonathan Brake | Jul 14, 2025 | Monday Myth Check

Ever heard someone say “build a better mousetrap and the world will beat a path to your door”? After 30+ years in marketing and product development, I’m here to tell you that’s complete nonsense. This Monday Myth Check tackles one of the most...

The Real Journey: What 15 Years of Building a Business Has Taught Me

by Jonathan Brake | Jul 8, 2025 | People, Processes, Purpose

G’day! I’m Jonathan Brake, and I want to take you back ten years to a moment at Niagara Falls with my Bride, Rebecca. After 15 years of grinding it out in business, we had finally reached a position where we could travel together and enjoy moments like...

First Mover Advantage: The Startup Myth That Could Cost You

by Jonathan Brake | Jun 30, 2025 | Monday Myth Check

Picture this: You’re sitting in a boardroom, palms sweaty, pitching your revolutionary idea. Someone inevitably asks, “But what about first mover advantage? Shouldn’t we rush to market?” Sound familiar? After 25-30 years in the startup world,...

More Meetings = Better Communication

by Jonathan Brake | Jun 23, 2025 | Monday Myth Check

Ever find yourself scheduling another meeting to “improve communication” only to watch your team’s eyes glaze over? You’re not alone. MYTH BUSTED: Most meetings are actually a waste of time, and your team knows it. While face-to-face...

Busting the “Hard Work = Success” Myth

by Jonathan Brake | Jun 9, 2025 | Monday Myth Check

We’ve all been there. Someone asks how you’re doing, and your automatic response is “I’m good, I’m busy!” It’s like wearing busyness as a badge of honor. But what if I told you that working harder doesn’t automatically...